Research and tests on olfactory marketing
Olfactory effect as scientific response on the time a person stays inside the store
Our company has also carried out olfactory research, including our fragrance diffusers in different types of stores, studying the right fragrance to be diffused.
In fact, we ascertained how the average time a person stayed inside the store increased considerably, consequently with an increase in till slips of 19.5%.
Our tests have also confirmed the data provided by the scientific tests by other researchers.
| Average client stay in the store WITH FRAGRANCE (minutes) |
Average client stay in the store WITHOUT FRAGRANCE (minutes) |
6,27 |
2,35 |
8,18 |
2,5 |
8,53 |
6,5 |
5,33 |
3,35 |
Average till slip increase 19.5%
