Notions of olfactory psychology applied to marketing

Alan R.Hirsch, neuropsychiatrist, has noted that consumers were more willing to buy and pay more for the product, when the shop was perfumed.

According to the Commerce Magazine, perfume in the sales outlet means that the customer stays longer in the shop by 16% with an increase in the average till slip of between 10% and 20%.

The Worwich Group has demonstrated through an important experiment in 1983, that a long-lasting association can be created between a smell and a state of mind, that can be recalled at a later date when the same smell is perceived again.

At the same time, King’s research suggested the possibility of using the same method to induce a positive state of relaxation.

In both cases the conditioning was at the unconscious level.
The olfactory system involves the emotions, neuron functions, the immune system, sexuality, the endocrinous system and, more generally, the entire individual.

Environmental perfume improves the location and has a positive effect on the customers and the staff.

The right fragrance increases productivity and sales. When a well-known fragrance is perceived, the process of recognition and association begins.

Olfactory memory is associated with time and space, when the sense of smell is stimulated it creates an emotional image.
Olfactory marketing means creating an indelible emotion and memory.

Language

Olfactory Marketing
Smell: the most efficient of the five senses
Olfactory psychology
Meetings and debates on sense of smell
Research and tests
Link to the web