Smell: the most effective of the five senses

A smell is as fast as an electric charge, and people remember a smell much easier than an image

It is not sufficient to satisfy the consumer with quality products, exceptional performance, innovative functions and an excellent price-quality ratio.

They need something more that goes beyond the physical and rational, and appeals to their emotions.
Marketing is not a battle of products but of emotions.

To induce a customer to buy something you must use an emotional message.