Design and study of Olfactory Logos
We study the right solution for your brand that is created according to your target.
Developing an olfactory logo is a complex process that involves knowledge of olfactory psychology and aromatherapy, with the creativity and inspiration of its designer.
Aroma branding, use of odours to brand a product or sales outlet, imprinting it in the consumer’s mind for ever.
By the repeated use of the same odour the olfactory imprint is strengthened in the market.
ODOUR = AN IDENTIFICATION
ODOUR = BRAND
A GOOD SMELL IN THE SHOP = GOOD PRODUCT AND GOOD SERVICE
A recent study has demonstrated that a location with a pleasant perfume helps the consumer to remember a brand because it increases the average meditation time in front of the stimulus.
Using olfactory logos
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| Perfume the location with the special diffuser. | On backup materials, such as wrapping paper, shopping bags, envelopes, fabrics, etc. The fact the fragrance remains on the things being carried elsewhere, increases its memory over the long term. |
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